If an Advertisement Contains a Positive Promise and a Positive

question 43

Multiple Choice

If an advertisement contains a positive promise and a positive statement of what the advertiser expects in return, the court will usually hold that the advertisement is a(n) :

• A) proposal.
• B) offer.
• C) request.
• D) informal invitation.

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Definitions:

Intensity

The degree of strength, force, or energy in a phenomenon such as light, sound, or an emotion.

External Sources

Pertains to information or influences that come from outside an individual or system, as opposed to internal or innate sources.

Self-initiated

Actions or activities that are begun or carried out by an individual independently, without external prompting or instruction.

Successful Outcome

The achievement of desired goals or results from a particular process or activity.