Examlex
A named macro can be used to send an e-mail message when a form is used to change an entry in a table.
Revenue Per Ad Dollar
A metric that measures the amount of revenue generated by a company for every dollar spent on advertising.
Non-Traditional Advertising
Advertising strategies that use innovative, unconventional methods to promote products and services, often seeking to break through media clutter.
Skywriter
An advertising or promotional activity that involves flying an aircraft to write messages or drawings in the sky using smoke.
Outdoor Advertising
A form of advertising that reaches consumers while they are outside their homes, through methods such as billboards, transit posters, and digital signage.
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