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The WAIS Was Initially Created by

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The WAIS was initially created by


Definitions:

Sales Puffery

Exaggerated or promotional claims about a product or service, not intended to be taken literally, often used in advertising.

Glowing Terms

Expressions of very high praise or an extremely positive nature.

Sales Puffery

Exaggerated or promotional statements made by a seller that are subjective and not meant to be taken literally, often used in marketing and advertising.

Actionable

Describes information or steps that are clear and practical enough to be implemented or acted upon.

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