Encoding a Word on the Basis of Its Meaning Produces

question 176

Multiple Choice

Encoding a word on the basis of its meaning produces a better memory of the word than encoding a word on the basis of its sound.This best illustrates the value of

• A) iconic memory.
• B) deep processing.
• C) the spacing effect.
• D) chunking.

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Definitions:

Credibility

The quality of being trusted, convincing or believable.

Buzz Marketing

A viral marketing strategy that leverages word-of-mouth communications to generate excitement and anticipation for a product or service.

Word of Mouth

The informal communication among consumers about products or services, often considered a powerful form of marketing.

Brand

A name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.