A Skinner Box Is A(n)

question 27

Multiple Choice

A Skinner box is a(n)

• A) aversive or punishing event that decreases the occurrence of certain undesirable behaviors.
• B) "slot machine" used to study the effects of partial reinforcement on human gambling practices.
• C) chamber containing a bar or key that an animal can manipulate to obtain a reward.
• D) television projection device designed for use in laboratory studies of observational learning.

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Definitions:

AIDA Procedure

A model used in marketing and advertising that stands for Attention, Interest, Desire, and Action; outlining the steps to influence a customer's buying decision.

Formula Sales Presentation

A standardized and methodological approach to sales presentations, following a specific formula to achieve consistency and effectiveness in selling efforts.

High Pressure Selling

A sales approach characterized by aggressive tactics designed to pressure a customer into making a purchase decision quickly.

Memorized Sales Presentation

A pre-prepared script for a sales pitch that is memorized and delivered in a consistent manner to multiple potential buyers, focusing on product features and benefits.