Mark's Decision to Hire a Particular Job Applicant Was Simultaneously

question 31

Multiple Choice

Mark's decision to hire a particular job applicant was simultaneously influenced by unconscious feelings about the applicant's physical appearance and by a conscious consideration of the applicant's reported work history. This best illustrates the impact of

• A) blindsight.
• B) dual processing.
• C) hypnagogic sensations.
• D) the pop-out phenomenon.

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Definitions:

Secondary Reinforcer

A stimulus that has become reinforcing through its association with a primary reinforcer, such as money being valued for its ability to purchase food or other basic needs.

Positive Reinforcer

A stimulus that, when presented after a behavior, increases the likelihood of that behavior occurring again.

Negative Reinforcer

A stimulus whose removal following a behavior increases the likelihood of that behavior being repeated in the future.

Stimulus Generalization

The tendency for the conditioned response to be evoked by stimuli that are similar to the stimulus that was initially conditioned.