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In a study by David Rosenhan, researchers were admitted as patients into various mental hospitals after they falsely claimed to be "hearing voices." This study best illustrated the negative effects of
Capital Structure
The mix of a company's long-term debt, specific short-term debt, common equity, and preferred equity used to finance its overall operations and growth.
Quality
The degree of excellence of a product or service, reflecting its ability to satisfy customer needs and expectations.
Customer Satisfaction
A measure of how products or services supplied by a company meet or surpass customer expectation.
Financial Performance
A measure of how well a company can use assets from its primary mode of business and generate revenues. This term reflects the financial health of a business.
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