The Discomfort We Feel When Two Thoughts Are Inconsistent Is

question 50

Multiple Choice

The discomfort we feel when two thoughts are inconsistent is called

• A) cognitive dissonance.
• B) implicit prejudice.
• C) deindividuation.
• D) social loafing.

---

Definitions:

Liability Increase

An augmentation in the current obligations that a company owes, which may include loans, accounts payable, mortgages, deferred revenues, or other debts.

Cost Of Assets Consumed

Expenses associated with the using up of assets resulting from operational activities.

Expense

Money spent or costs incurred in the process of generating revenue.

Shareholders' Equity

The residual interest in the assets of a company after deducting liabilities, representing the owners' claims on the company assets.