When Offered as Many Servings of Ice Cream as They

question 122

Multiple Choice

When offered as many servings of ice cream as they would like to eat,people are likely to eat more if they are

• A) given small rather than large serving bowls out of which they can eat.
• B) offered servings from a wide variety rather than a small variety of ice cream flavors.
• C) eating the servings of ice cream with smaller rather than larger spoons.
• D) eating the servings of ice cream alone rather than in the presence of others.

---

Definitions:

SBU

Strategic Business Unit; a semi-autonomous component of a larger organization, often focused on a specific product line or market segment.

Growth-Share Matrix

A strategic business tool used to evaluate a company’s portfolio of products or business units on the basis of their growth potential and market share.

Market Penetration

A measure and strategy of the amount by which a product or service is recognized and bought by customers in a particular market.

Product Development

The process of creating, designing, and introducing new products or improving existing ones to meet consumer needs and market demands.