Examlex
Ivan Pavlov pioneered the study of
Point-of-Purchase
The place or moment at which a transaction occurs, often used in marketing to refer to the physical or digital location where a product is bought.
ABC Model
The ABC model is a framework in psychology that describes the relationships between antecedents, behaviors, and consequences, often used in cognitive-behavioral therapy.
Attitude Object
Any entity that is capable of being evaluated or judged, and towards which an attitude is held, ranging from physical objects and people to ideas and policies.
Behaviour
Actions or reactions of an individual or group in response to external or internal stimuli.
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