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Ethical principles developed by the American Psychological Association urge psychological investigators to
Competing Products
Products that are in direct competition with each other, usually within the same market category, offering similar features or benefits.
Prospect
A potential customer or client who has been identified as fitting a business’s target market criteria but has not yet been engaged or made a purchase.
Qualified Business
A company or individual that meets certain criteria or standards, making them a worthwhile or potential target for sales or marketing efforts.
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