In a Survey,psychologists Select a Random Sample of Research Participants

question 107

Multiple Choice

In a survey,psychologists select a random sample of research participants in order to ensure that

• A) the participants are representative of the population they are interested in studying.
• B) there will be a large number of participants in the research study.
• C) the study will not be influenced by the researcher's personal values.
• D) the same number of participants will be assigned to each of the experimental conditions.

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Definitions:

Target Market

Refers to the specific group of consumers or organizations a company aims to reach with its products or services.

Benefits Sought

The specific value or advantage consumers look for in a product or service, which drives their purchasing decisions.

Observable Customer Characteristics

Traits or behaviors of consumers that can be directly seen and measured by marketers.

Geographic Variables

Factors related to location that influence consumer behavior, marketing strategies, and business operations.