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In What Ways Can Observation Research Be Executed

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In what ways can observation research be executed?


Definitions:

Market Modification

The process of changing a market’s dynamics, including product offerings, pricing strategies, and customer engagement to achieve better performance or competitive advantage.

Product Repositioning

The strategic process of changing a product's place in the market by altering its image, target audience, or distinct features.

Trialability

A characteristic of a product or service that allows potential consumers to experiment with it on a limited basis before making a purchase decision.

Free Sample

A promotional tactic in marketing where customers are given a portion of a product at no cost to stimulate trial or increase awareness.

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