Examlex
Professors and researchers of communication studies, Lynn Turner and Richard West summarize the general concepts of communication into four headings. Which of them focuses on the dynamic and ever-changing nature of communication?
Affiliation Goal
An individual's drive to belong or be connected to others, often influencing their behavior and choices.
Injunctive Norms
Social rules that define what behaviors are perceived as acceptable or unacceptable within a society or group.
Subjective Norms
Individual beliefs about whether people important to them approve or disapprove of a specific behavior, influencing their intentions and actions.
Peer Pressure
The influence exerted by a peer group in encouraging a person to change their attitudes, values, or behaviors to conform to group norms.
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