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Levitt found that when (not if) relational expectancies are tested, one of three outcomes will occur. When this happens, the relationship experiences negative effects.
Trade Secrets
Information that is not known to the public, confers a competitive advantage to its holder, and is subject to reasonable efforts to maintain its secrecy.
Customer Lists
Refers to compilations of information about clients or customers that a business uses for contact, marketing, or strategic purposes.
Marketing Techniques
Strategies and methods used to promote and sell products or services to target consumers.
Theft Of Trade Secrets
The unauthorized acquisition, use, or disclosure of confidential business information that provides an enterprise with a competitive edge.
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