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Levitt Found That When (Not If) Relational Expectancies Are Tested

question 28

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Levitt found that when (not if) relational expectancies are tested, one of three outcomes will occur. When this happens, the relationship experiences negative effects.


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Trade Secrets

Information that is not known to the public, confers a competitive advantage to its holder, and is subject to reasonable efforts to maintain its secrecy.

Customer Lists

Refers to compilations of information about clients or customers that a business uses for contact, marketing, or strategic purposes.

Marketing Techniques

Strategies and methods used to promote and sell products or services to target consumers.

Theft Of Trade Secrets

The unauthorized acquisition, use, or disclosure of confidential business information that provides an enterprise with a competitive edge.

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