Examlex
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Masked Branding
A marketing strategy where the brand's direct connection to the product is minimized or hidden to appeal to a different market segment.
Similar Way
A manner or approach that bears resemblance or adherence to another process or method.
Competitor's Brand
The brand or product that competes directly with another company's offerings in the market.
Masked Branding
A marketing strategy where a product's branding is deliberately understated or hidden, making the brand's presence less obvious to the consumer.
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