MATCHING KEY TERMS AND DEFINITIONS

question 39

Multiple Choice

MATCHING KEY TERMS AND DEFINITIONS
-The selection process typically consists of:

• A)10 steps
• B)8 steps
• C)6 steps
• D)4 steps
• E)3 steps

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Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Cognitive Dissonance

A psychological phenomenon that occurs when an individual experiences tension or discomfort due to holding two or more contradictory beliefs, ideas, or values at the same time.

Target Audience

A specific group of consumers at which a company or organization aims its products, services, or advertisements, based on factors like age, gender, interests, or location.

Persuade

The act of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.