Arctic Inc

question 6

Multiple Choice

Arctic Inc. has built a highly interactive operating system for mobile and other electronic gadgets. The development cost to the company was high but the system was inexpensive to sustain and market. The NPV of this project was negative. However, in the coming years the company plans to launch mobile phones, portable audio and video devices. The decision of launching the operating system for mobile and other devices is an example of:

• A) option to defer investment.
• B) option to abandon a project.
• C) option to change operations.
• D) option to make follow-on investments.

---

Definitions:

Effortful Control

The ability to regulate one's emotions and actions through consciously exerted control.

Impulsive Actions

Behaviors that are performed quickly without careful thought or planning, often as a result of spontaneous desires or emotions.

Development of the Ego

The process through which an individual's sense of self or identity emerges and evolves, influenced by psychological, social, and biological factors.

Experience Shame

An intense emotional response felt when an individual perceives themselves as having failed to meet certain standards or expectations, which can be internal or societal.