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A Business Plan Includes a Detailed Discussion of the Marketing

question 15

True/False

A business plan includes a detailed discussion of the marketing and sales activities that will enable a business to achieve the sales and margin levels reflected in the financial forecasts.


Definitions:

Critical Thinking

A way of evaluating the claims and comments of other people that involves skepticism and examination of evidence.

Reinforcement

In behavioral psychology, a consequence applied that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.

Introspection

The examination of one's own thoughts, feelings, and sensations as a means of personal reflection or psychological analysis.

Conditioning

A process of behavior modification by which a subject comes to respond in a desired manner to a previously neutral stimulus.

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