The Transaction Approach Is Difficult to Use Because

question 81

Multiple Choice

The transaction approach is difficult to use because:

• A) transactions data are typically as reliable as the data available for multiples analysis, especially when they are associated with a private firm.
• B) transactions involving the purchase or sale of an entire business in an industry tend to occur frequently and hence the amount of data is immense.
• C) the terms of the transactions can be easy to assess.
• D) the terms of the transactions can be difficult to assess.

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Definitions:

Ethical Decision

A decision-making process that involves evaluating and choosing among alternatives in a manner consistent with ethical principles.

Promoting Alcoholic Beverages

Marketing activities aimed at increasing awareness and sales of alcoholic drink products.

Marketing Research Firm

A company specialized in gathering and analyzing data about markets, customers, and competitors, to inform business decision-making.

Ethical Decision Making

The process of choosing among alternatives in a manner consistent with ethical principles.