Customer Profitability Analysis Refers to the Allocation of Revenues and Costs

question 2

True/False

Customer profitability analysis refers to the allocation of revenues and costs to customer segments,or individual customers to calculate the profitability of the segments or customers.

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Definitions:

Asymmetrical

Lacking symmetry; having parts that fail to correspond to one another in shape, size, or arrangement.

Average

A statistical measure representing the central or typical value in a set of data, commonly calculated as the sum of the values divided by the number of values.

Mere-exposure Effect

A psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Proximity

The physical or psychological closeness or distance between people, objects, or concepts, affecting relationships and interactions.