____ Products Refer to Products That Customers View as Being

question 8

Multiple Choice

____ products refer to products that customers view as being able to fill the same need or want as another product.

• A)Copycat
• B)Cannibalized
• C)Substitute
• D)Complementary

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Definitions:

Deadline

A specific time or date by which a task must be completed or a project must be finalized.

Marketing Strategy

A company's overall game plan for reaching prospective consumers and turning them into customers of their product or service.

CEO

The Chief Executive Officer, highest-ranking person in a company or organization, responsible for making major corporate decisions.

CMO

Chief Marketing Officer, a senior executive responsible for developing and overseeing marketing and advertising strategies.