The ___________ Concept Suggests That There Are an Ever-Increasing Number

question 2

Multiple Choice

The ___________ concept suggests that there are an ever-increasing number of market segments with distinct preferences.

• A)rhochrematics
• B)relationship marketing
• C)market demassification
• D)niche marketing

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Definitions:

Ecological Term

A concept or phrase used to describe an aspect of ecology, the branch of biology that studies the interactions among organisms and their environment.

Grouping Together

The act of forming or assembling into a group or cluster, typically for mutual benefit or a common purpose.

Neither Benefits Nor Harms

A neutral interaction in which one party is neither positively nor negatively affected by the other.

Total Fertility Rate

Expected number of children a woman will bear over the course of a lifetime.