A General Rule of Thumb Is That It Is Cheaper

question 68

True/False

A general rule of thumb is that it is cheaper to build up than build out.

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Definitions:

Modified Rebuy

A buying situation in which an organization makes some changes to an existing purchase agreement, perhaps adjusting quantities, delivery schedules, or product specifications.

Evoked Set

A group of relevant brands or products that a consumer recalls from memory when making a purchasing decision.

Evaluative Criteria

The standards or benchmarks that consumers use to compare different products or services before making a purchasing decision.

Running Shoe

A type of footwear specifically designed to improve comfort and performance during running.