Examlex
Efficient consumer response (ECR) tends to focus on ___________.
Negative Afterimages
Visual illusions that occur after looking at a brightly lit stimulus, resulting in seeing a reversed color (negative) image when the eyes focus on a neutral background.
Trichromatic Theory
A theory of color vision proposing that the human eye has three types of receptors with differing sensitivities to different light wavelengths, corresponding to red, green, and blue colors.
Retinex Theory
A theory stating that the color of an object is determined by its reflectance properties in a viewing context, explaining color consistency under different lighting.
Cortex
Layers of neurons covering the brain's hemispheres, involved in higher brain functions such as sensory processing and thinking.
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