What Are Multichannel Marketing Systems

question 48

Multiple Choice

What are multichannel marketing systems?

• A)channels that have multiple intermediaries between the producer and the consumer
• B)separate marketing channels that serve an individual customer
• C)the same thing as horizontal marketing systems
• D)channels that combine horizontal and vertical marketing systems

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Definitions:

Tax Bracket

A range of incomes taxed at a certain rate within a tax system, where the tax rate typically increases as income rises.

Before-tax Yield

The earnings or return on an investment before the deduction of any taxes.

Return on Investment

A measure used to evaluate the efficiency or profitability of an investment, expressed as a ratio or percentage of the investment’s gain relative to its cost.

Salary Contribution

The portion of an individual's salary that is allocated to various types of benefits or investment plans, such as a retirement fund.