Which of the Following Is False

question 60

Multiple Choice

Which of the following is false?

• A)In the factor-input strategy,an organization is seeking low-cost or high-quality sources of supply.
• B)Global procurement refers to buying components and inputs anywhere in the world.
• C)Planning is the first step in global procurement.
• D)A market access strategy emphasizes procurement from geographically close countries.

---

Definitions:

AIDA Model

The AIDA model is a marketing framework that describes the stages of consumer engagement: Attention, Interest, Desire, and Action.

Marketing Messages

Communications used by marketers to convey the value and benefits of their products or services to their target audience.

Same Audience

A rephrased definition for duplicate term "Audience," denoting the identical group of individuals targeted or reached by various content or messages.

Mobile Devices

Electronic devices that are portable and support a wide range of communications, including calling, texting, and accessing the internet.