What Is a Key Difference Between IS0 9000 and the Malcolm

question 5

Multiple Choice

What is a key difference between IS0 9000 and the Malcolm Baldrige National Quality Award?

• A)Only the Baldrige Award focuses on quality.
• B)The Baldrige Award is more externally focused than is ISO 9000.
• C)ISO 9000 is more externally focused than the Baldrige Award.
• D)ISO 9000 focuses more on lean practices than does the Baldrige Award.

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Definitions:

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising.

Sales

The activities involved in selling products or services, including marketing, negotiation, and transaction processes.

Coffee Shop

A retail establishment that sells coffee, tea, and often light meals or pastries, providing a social or work space for customers.

Franchise

Contractual agreement in which a franchisee gains the right to produce and/or sell the franchisor’s products under that company’s brand name if they agree to certain operating requirements.