Research Indicates a Positive Benefit to Aligning Functional Strategies,such as Marketing

question 30

True/False

Research indicates a positive benefit to aligning functional strategies,such as marketing or logistics,with the overall corporate strategy.

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Definitions:

Reminder Advertising

A marketing strategy employed to keep a brand or product in the public's mind, reminding previous and potential customers of its existence.

Cause-Related Marketing

Commercial activity in which businesses and charities form a partnership to market an image, a product, or a service for their mutual benefit; a type of promotional campaign.

Reminder Advertising

Advertising aimed at keeping the brand name in front of consumers, without necessarily aiming for immediate sales.

Puffery

The legal exaggeration of praise, stopping just short of deception, lavished on a product.