The Effective and Efficient Use of Information Allows Organizations to Either

question 9

True/False

The effective and efficient use of information allows organizations to either reduce costs or improve customer satisfaction.

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Definitions:

Indirect Channel

An indirect channel is a path a product or service takes from the producer to the customer through intermediaries such as wholesalers, distributors, or retailers.

Marketing Channels

The set of intermediaries or pathways through which goods and services are distributed from producers to consumers.

Consumer Product

Goods produced and intended for use by consumers for personal, family, or household purposes.

Marketing Channel

The pathways through which goods and services flow from producers to consumers, including intermediaries such as wholesalers and retailers.