Market Demassification Suggests That the Customer Desires a Product Offering

question 62

True/False

Market demassification suggests that the customer desires a product offering that is highly tailored to his exact preference.

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Definitions:

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public.

Social Change

Significant alterations over time in behavior patterns, cultural values and norms, and societal structures.

Business Value

The importance or worth that a company or project brings to stakeholders, including financial profitability, brand reputation, and customer satisfaction.

Key Message

A core piece of information or value proposition that an organization seeks to communicate to its audience.