What Is an Assessment Report? What Purpose Does an Assessment

question 19

Essay

What is an assessment report? What purpose does an assessment report serve?

---

Definitions:

Crossing The Chasm

A marketing theory that describes the challenge of transitioning from early adopters of a product or service to a broader mainstream market.

Positioning

A marketing strategy that focuses on how your customers think or talk about product and company relative to competitors.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Demographics

The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify markets.