Why Is Construct Validity Said to Be a Difficult Type

question 31

Multiple Choice

Why is construct validity said to be a difficult type of validity evidence to collect?

• A)Statistical analyses to examine this type of validity are complex
• B)The amount of items needed on the measure is very large
• C)It is often obvious to the test taker what the measure is evaluating
• D)Defining the construct and accurate measurement are difficult to achieve

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Definitions:

Foreign Markets

The markets outside the domestic boundaries of a country where businesses seek to expand their operations and sales.

Market Development

A marketing strategy that focuses on selling existing goods and services to new customers.

Market Penetration

The process or strategy of entering a market and establishing a significant presence within that market.

Product Development

The process of bringing a new product to market, including idea generation, design, and manufacturing.