What Is Face Validity

question 10

Multiple Choice

What is face validity?

• A)An assessment of whether the instrument appears to look like it measures what is meant to measure
• B)An assessment of whether the instrument measures what it is intended to measure
• C)An assessment of whether the instrument later predicts an outcome
• D)An assessment of whether the instrument has established reliability

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Definitions:

Break-Even Point

The financial point at which costs equal income, with no net loss or gain.

ROI

Return on Investment; a financial metric used to evaluate the efficiency or profitability of an investment or compare the efficiency of several investments.

Promotion Expenditures

Funds allocated by a business to carry out promotional activities aimed at boosting sales and enhancing brand visibility.

Promotion-to-Expenses Ratio

A metric analyzing the relationship between the amount spent on promotional activities and the overall expenditure of a business.