When Ray Kroc Franchised McDonalds, What Did He Do That

question 4

Multiple Choice

When Ray Kroc franchised McDonalds, what did he do that set the bar for future franchise operations?

• A) He provided training and support to franchisees to ensure that quality would be consistent in every McDonalds restaurant.
• B) He sold franchises in competing territories to encourage franchise owners to compete and come up with new innovations for the company.
• C) He made a lot of money.
• D) He set the bar high.
• E) He licensed the McDonalds name to a wide variety of products, such as hats and shirts.

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Definitions:

Stirrup

In anatomy, refers to the smallest of the three bones in the human ear, playing a key role in the conduction of sound vibrations to the inner ear.

Hammer

A tool consisting of a weighted "head" fixed to a long handle that is swung to deliver an impact to a small area of an object.

Anvil

A heavy iron block used in metalworking as a surface upon which metals can be hammered and shaped.

Auditory Cortex

The part of the brain that processes auditory information, located in the temporal lobe.