Line Extension Can Work If the Brand Is Strong and the New

question 11

True/False

Line extension can work if the brand is strong and the new product is not completely dissimilar to the original.

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Definitions:

Reasonable Ideas

Concepts or thoughts based on logic and sound judgment, typically considered feasible and sensible within a given context.

Persuaded

Convincing someone to do or believe something through reasoning or argument.

Foot-In-The-Door Technique

A persuasion strategy where one starts with a small request to increase the likelihood of gaining compliance with a larger request later.

Billboard

A large outdoor board for displaying advertisements, typically found alongside busy roads and high-traffic areas.