Which of the Following Are Not Included in Kenneth Clow's

question 43

Multiple Choice

Which of the following are not included in Kenneth Clow's and Donald Baack's five steps of promotions opportunity analysis?

• A) Conduct a communications market analysis.
• B) Establish communications objectives.
• C) Create a communications budget.
• D) Prepare promotional strategies.
• E) Create ways to promote to secondary markets.

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Definitions:

Financing Activities

Transactions that involve changes in equity and long-term liabilities on the company's balance sheet, such as issuing shares or obtaining long-term loans.