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What should a company do to build and maintain its brand?
Profit Functions
Mathematical functions that represent a firm’s profits, typically as a function of price and quantity.
Pigouvian Tax
A tax imposed on any market activity that generates negative externalities (costs not reflected in the market price) with the aim of correcting the market outcome.
Cost Function
A mathematical relation that describes how production costs change with variations in the level of output.
Competitive Price
A pricing strategy that aims to attract customers by setting product prices similar or lower than rivals in the market.
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