What Is a Focus Group

question 32

Multiple Choice

What is a focus group?

• A) A method of market research that focuses on how the industry is performing
• B) A method of market research that involves collecting statistics about a group of people who might use a product
• C) A method of market research that involves bringing together some people who might use a product and having a researcher question them about it
• D) A method of market research that focuses on competitor strengths
• E) All of the above

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Definitions:

Think About

The process of considering or pondering something in one's mind.

Social Trap

A situation in which individuals or groups make decisions that are harmful to all parties involved in the long term because of the inability to coordinate for mutual benefit.

Military Forces

Organized armed forces of a country tasked with defense and national security operations.

Mirror-Image Perceptions

A concept in conflict resolution and social psychology, where opposing sides each view themselves positively and the other negatively, often exaggerating the differences.