The Positioning Statement for a Business Includes Its Name/brand, Its

question 20

Multiple Choice

The positioning statement for a business includes its name/brand, its competitive industry/category, its ________, and its audience/target market.

• A) Benefits or points of difference
• B) Features and points of difference
• C) Features and points of similarity
• D) Benefits and similarities
• E) Features and benefits

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Definitions:

Losses

Situations where expenses exceed revenues, resulting in negative income.

Economic Profit

The variance between cumulative revenue and aggregate outlays, covering both manifest and concealed costs.

Competitive Market

A competitive market is one in which a large number of buyers and sellers interact, leading to goods and services being offered at market-determined prices with minimal barriers to entry or exit.

Market Price

The current value at which a good or service can be bought or sold in a market.