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Franchisors are ________ to provide operating manuals and training to their franchisees, which are a valuable resource for success.
Fundamental Attribution Error
a bias in social psychology where a person underestimates situational influences and overestimates dispositional (personality) influences on another's behavior.
Social Influence
The effects of the presence or actions of others on an individual’s behaviors, attitudes, or opinions.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of the message, focusing on the arguments and evidence presented.
Dispositional Attribution
The tendency to attribute someone's behavior to their inherent qualities or character, rather than external situations.
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