The primary reason that this feature formed is that 
Definitions:
Benefits-sought
Benefits-sought describes the specific value or advantage consumers look for in a product or service, driving their purchasing decisions.
Descriptive Variables
Variables that are used to summarize or describe characteristics of a set of data.
Causal Variables
Factors that directly influence the outcome of a situation, where changes in these variables cause changes in other variables.
B2B Market
Business-to-Business market, where transactions are conducted between companies, rather than between companies and consumers.
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