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Jet streams
Promotional Activities
Promotional activities are marketing efforts designed to inform, persuade or remind target audiences about a product, service, or brand.
Decrease Retailer Prices
A reduction in the amount charged by retailers for goods or services, potentially to attract more customers or clear inventory.
Vertical Contracts
Agreements between firms at different levels in the supply chain, such as a manufacturer and a retailer.
Benefits
Advantages or payments provided typically by employers or government programs to support well-being, such as health insurance or pension.
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