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Suppose the current spot price of wheat is $25 a bushel. A wheat farmer expects to produce 1,000 bushels at the end of the season, and she wants to ensure that she gets at least $19 a bushel. If a put option on 1,000 bushels of wheat with a strike price of $20,000 and an expiration date at the end of the season is selling for $1,000, the farmer can purchase the put option to guarantee she gets $19 a bushel.
Segmentation Basis
The criteria or basis used to divide a target market into distinct groups, allowing for more tailored and effective marketing strategies.
SELL Sequence
A series of steps in the selling process, often acronymized to Show features, Explain advantages, Lead into benefits, and Let the customer speak.
Sales Presentation
A formal discussion or demonstration aimed at persuading an audience to purchase a product or service, focusing on features, benefits, and value.
Consumer Objections
Concerns or hesitations that a customer expresses regarding a product or service, often stemming from perceived risks, pricing, or doubts about value.
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