Examlex
Which one of the following statements is NOT true?
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over another's due to satisfaction with the brand.
Positioning
The process of establishing a brand or product in the mind of customers relative to competitors’ offerings.
Mental Image
A representation of sensory experiences created in the mind, not immediately present to the senses.
Marketing Support
Services or activities provided to assist in the planning, development, and execution of marketing strategies and campaigns.
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