Examlex
If a firm finances the purchase of an asset with cash, then it has zero financial cost to the firm.
Reporting Bias
The tendency to underreport or selectively report data or research findings, often due to subjective influences or external pressures.
Source Credibility
The level of trustworthiness and expertise attributed to a communication source by a receiver, affecting the persuasive effectiveness of the message.
Mere Exposure Effect
A mental effect in which individuals naturally favor things simply because they recognize them.
Novelty Wear-Out Effect
A phenomenon where the effectiveness or appeal of something new diminishes over time as it becomes familiar or overused.
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