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One of the following statements is NOT true of asset turnover ratios.
Unit Contribution Margin
Unit contribution margin is the difference between the selling price of a product and its variable costs, indicating how much each unit sold contributes to covering fixed expenses and generating profit.
Sales
The total revenue generated from goods or services sold by a company over a specified period.
Pretax Income
The amount of income earned by a business before any taxes have been deducted.
Fixed Costs
Fixed costs are business expenses that do not change with the level of goods or services produced by the business, such as rent, salaries, and insurance.
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