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In the diagram below, the dashed horizontal line represents the exponential growth coefficient
Idea Generation
The stage of new-product development in which a set of product concepts is generated from which to identify potentially viable new products.
Marketed Products
Goods or services that are actively promoted and sold to consumers through various marketing strategies.
Idea Generation
The creative process of coming up with new ideas, often the first step in the development of new products or strategies.
Rejecting Goods
The act of a buyer refusing to accept delivery of products or services because they do not meet the specified requirements or standards.
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