Examlex
All of the following are warm currents, EXCEPT:
Brand Loyalty
The tendency of consumers to continuously buy the same brand's products over time, reflecting a strong preference and trust in the brand.
Brand Identity
encompasses the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Brand Extension
A marketing strategy in which a company leverages its established brand name for new products or product categories, aiming to increase its market share.
Brand Image
The perception of a brand in the minds of consumers, shaped by branding, marketing, and experiences with the brand's products or services.
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