Examlex
Dew point measures
Beachhead Market
The initial target market a company focuses on when attempting to launch a new product or enter new territory, aiming to establish a strong presence before expanding.
Customer Interaction Stages
The various phases a customer goes through when engaging with a business or brand, from initial awareness to post-purchase service and support.
Exclusionary Persona
A representation of a specific segment of users or customers excluded intentionally or unintentionally from the target audience by a product or service.
Customer Journey Map
A visual representation that captures customer experience across multiple touchpoints.
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